The latest TV1 opinion poll, released last night, showed that National now has a eighteen point lead over Labour.
Guyon Espiner's take on this poll was that it was a very large lead and it would be difficult for Labour to claw back into election contention. Remember - Espiner gets paid a lot of money for stating the obvious.
Yet, when the last opinion poll showed that National had only just a six point lead over Labour, Espiner told us that we could not write Labour off!
If the next poll shows National to have, say, a nine point lead we can expect Espiner to tell us that Labour is making a comeback.
Such is the lunacy of political poll journalism. But its easier - and cheaper - than going out and doing some real investigative work.
Espiner's sad commentary is perhaps only marginally better than TV3's Duncan 'Scoop' Garner. He confidently predicted that Winston Peters would be sacked by last Thursday afternoon. Nice one, Dunc..